Bet365

Overview

Bet365 was founded in 2000 by Denise Coates in Stoke-on-Trent, UK, and has grown to become the world's largest online gambling company by revenue. Operating under UK Gambling Commission, Malta Gaming Authority, and Gibraltar licences, bet365 serves over 90 million registered customers across 140 countries. No competitor comes close to bet365's combination of market depth, live streaming coverage, and in-play functionality.

Sports Coverage: 10/10

Bet365 covers 40+ sports with pre-match and in-play markets unmatched in depth. Football coverage spans 1,000+ leagues and competitions globally, with match markets extending to 200+ betting options per game on top fixtures. In-play betting is available for virtually all live events, with market updates in seconds. The In-Play Sports section streams 100,000+ events annually — more than any competing operator — providing video streaming, live scores, and statistics alongside betting markets.

In-Play Betting: 10/10

Bet365's in-play product is the industry standard. The live interface combines streaming video, real-time statistics, and instantly updating markets in a single view. In-Play Bet Builder allows same-game parlays built from player props, match events, and scoreline markets during live play. Cash out is available across most in-play markets with a partial cash-out option for managing risk. No competitor delivers equivalent in-play depth across the full range of sports bet365 covers.

Payments: 9/10

Bet365 supports all major payment methods including Visa, Mastercard, PayPal, Skrill, Neteller, and bank transfer. Withdrawals to e-wallets are typically processed within hours; card withdrawals take 1-3 working days. The minimum withdrawal is £5 and there are no processing fees. KYC verification is required before first withdrawal but the process is straightforward with document upload via the mobile app.

Verdict

Bet365 is the essential sports betting account. No operator offers comparable in-play market depth, live streaming coverage, or market breadth. The lack of a traditional welcome bonus is offset by the platform's unrivalled quality — serious sports bettors consistently rank bet365 as their primary account regardless. For casual bettors seeking bonuses, other operators provide better initial value; for those who prioritise platform quality, bet365 has no equal.