Coolbet

Overview

Coolbet was founded in Estonia in 2016 and acquired by GAN Limited (NASDAQ: GAN) in 2021. Licensed by the Malta Gaming Authority, Coolbet built its reputation through an independent odds pricing model — algorithms that price markets based on statistical models rather than following competitors' lines. This independence creates consistent pricing advantages on markets where Coolbet's models differ from the consensus.

Odds Quality

Coolbet's independent pricing consistently delivers superior value on tennis, football, and esports compared to traditional bookmakers. Independent odds comparison tools regularly rank Coolbet in the top three for tennis and mid-tier football markets — the categories where its statistical models are most divergent from consensus pricing. For value-focused bettors who compare odds across multiple accounts, Coolbet's systematic pricing independence creates regular best-odds opportunities.

Verdict

Coolbet is an essential account for European value bettors who systematically compare odds across multiple sportsbooks. The independent pricing model creates genuine recurring best-odds opportunities that complement primary accounts at bet365 or Betway. The GAN Limited backing and MGA licence provide regulatory assurance; the algorithm-driven pricing creates value unavailable at line-following bookmakers. For UK players, UKGC-licensed alternatives are required — for European bettors, Coolbet is one of the most valuable secondary accounts available.