Nightclubs in Sturgis

Loud American Roadhouse is the most famous bar in motorcycle culture — a Sturgis institution that transforms from a quiet Black Hills community bar to ground zero of the world's largest motorcycle rally during the Sturgis Motorcycle Rally (400,000+ attendees annually). For one week each August, Sturgis becomes the most intense entertainment event in the American West, and the Loud American's outdoor stage is its most celebrated venue.

Sturgis Motorcycle Rally transforms this small Black Hills city into one of the largest gatherings in North America for 10 days each August — a rally where 500,000+ motorcyclists create the most concentrated entertainment and social experience in the Great Plains. Sturgis's extraordinary transformation from a town of 7,000 to the epicenter of biker culture creates nightlife that is unlike any other event in America.