Entertainment District · Durham, NC
American Tobacco Campus is the most dramatically successful historic adaptive reuse project in the American South — the former Lucky Strike cigarette factory (where the famous radio broadcast "LS/MFT — Lucky Strike Means Fine Tobacco" originated) now converted to outstanding restaurants, technology companies, and entertainment venues. Durham's extraordinary reinvention of its tobacco heritage and the ATC's remarkable combination of historic architecture and contemporary creative tenants create an entertainment district of genuine American industrial transformation significance.
American Tobacco Campus is the most dramatically successful historic adaptive reuse project in the American South — the former Lucky Strike cigarette factory (where the famous radio broadcast "LS/MFT — Lucky Strike Means Fine Tobacco" originated) now converted to outstanding restaurants, technology companies, and entertainment venues. Durham's extraordinary reinvention of its tobacco heritage and the ATC's remarkable combination of historic architecture and contemporary creative tenants create an entertainment district of genuine American industrial transformation significance.
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