Entertainment District · Sturgis, SD
Sturgis creates the world's most extraordinary temporary entertainment district each August — a city of 6,000 permanent residents that swells to over 400,000 during the Sturgis Motorcycle Rally, transforming Main Street and the surrounding Black Hills into the most concentrated motorcycle and outdoor entertainment event on Earth. The Rally's concerts (featuring major rock acts), racing, and the sheer spectacle of hundreds of thousands of motorcycles in the Black Hills creates one of the most unique entertainment experiences in American culture.
Sturgis creates the world's most extraordinary temporary entertainment district each August — a city of 6,000 permanent residents that swells to over 400,000 during the Sturgis Motorcycle Rally, transforming Main Street and the surrounding Black Hills into the most concentrated motorcycle and outdoor entertainment event on Earth. The Rally's concerts (featuring major rock acts), racing, and the sheer spectacle of hundreds of thousands of motorcycles in the Black Hills creates one of the most unique entertainment experiences in American culture.
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