AGA Projects Record Super Bowl LIX Legal Betting as Market Covers More Than 35 States
The American Gaming Association projected a record number of Americans would bet on Super Bowl LIX on February 9, 2025, played at Caesars Superdome in New Orleans, with the US licensed sports betting market now available in more than 35 states and the legal betting share of total Super Bowl wagering reaching new highs.
Key Takeaways
- Super Bowl LIX was played on February 9, 2025 at Caesars Superdome in New Orleans, Louisiana
- The AGA projected record legal sports betting participation on Super Bowl LIX
- More than 35 US states had active licensed sports betting markets for Super Bowl LIX
- The legal betting market's continued expansion grew the addressable audience for licensed Super Bowl wagering
- Super Bowl LIX followed Super Bowl LVIII in Las Vegas (2024) — two consecutive years of high-profile Super Bowl host locations
- Licensed sportsbooks invested heavily in Super Bowl promotions including same-game parlays and odds boosts
Why It Matters — Players
Why It Matters — Operators
The American Gaming Association released its annual Super Bowl betting survey ahead of Super Bowl LIX on February 9, 2025, projecting a record number of Americans planned to bet on the game through some form of wagering. More than 35 US states had active licensed sports betting markets by February 2025 — up from approximately 33 states for Super Bowl LVII and 35+ states for Super Bowl LVIII — meaning the Super Bowl LIX betting audience could access legal sportsbooks in the vast majority of US states.
Super Bowl LIX
Super Bowl LIX was played on February 9, 2025 at Caesars Superdome in New Orleans, Louisiana — the famous venue that had hosted multiple previous Super Bowls and whose name carried a prominent casino branding association. New Orleans, with its historic character and entertainment culture, provided a distinctive Super Bowl host environment following Super Bowl LVIII's Las Vegas setting in February 2024.
Record Legal Betting Participation
The AGA's pre-game survey projections confirmed a continued trend of year-over-year growth in legal sports betting participation on the Super Bowl, driven by the continued state-by-state expansion of licensed markets and the growing familiarity of American sports fans with mobile sportsbook apps. The legal betting market's share of total Super Bowl wagering — which includes informal pools, illegal bookmakers, and offshore platforms — continued to grow as more Americans shifted to licensed alternatives.
Super Bowl as the Annual Betting Benchmark
The Super Bowl is the highest-handle single event in the US licensed sports betting calendar. Licensed sportsbooks invest their most significant annual promotional spending on Super Bowl week — offering enhanced welcome bonuses for new accounts, same-game parlay features, props bundles, and halftime betting options. The scale of Super Bowl betting participation also makes it the most scrutinised event for responsible gambling messaging, as operators balance commercial promotion with their obligations to display problem gambling resources and helpline information.
The New Orleans Host Context
Caesars Superdome's sponsorship by Caesars Entertainment gave Super Bowl LIX a visible gaming industry branding association. New Orleans's cultural vibrancy and its existing reputation as a celebration destination made it a distinctive Super Bowl location — and one expected to attract significant visitor spending to the Louisiana gaming market, including the city's established land-based casino at Harrah's New Orleans (now Caesars New Orleans).
- Source:
- American Gaming Association
- Published:
- February 7, 2025
- Original Article:
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