AGA Estimates 50 Million Americans Bet Legally on Super Bowl LVII
The American Gaming Association estimated that approximately 50 million Americans planned to wager legally on Super Bowl LVII between the Kansas City Chiefs and Philadelphia Eagles — with total legal and illegal combined handle estimated at approximately $16 billion.
Key Takeaways
- AGA estimated 50 million Americans planned to bet on Super Bowl LVII
- Total betting handle (legal and illegal combined) estimated at approximately $16 billion
- Legal sports betting was available in 33 states and Washington D.C. at the time of Super Bowl LVII
- The Kansas City Chiefs defeated the Philadelphia Eagles 38–35
- Super Bowl LVII was played on February 12, 2023 at State Farm Stadium in Glendale, Arizona
- The AGA pre-game survey is conducted annually to track growth in legal sports betting participation
Why It Matters — Players
Why It Matters — Operators
The American Gaming Association's annual pre-Super Bowl survey, released ahead of Super Bowl LVII on February 12, 2023, estimated that approximately 50.4 million Americans planned to bet on the game through some form of wagering — up from 31.4 million ahead of Super Bowl LVI in 2022. The survey attributed the increase to the continued expansion of legal sports betting to new US states in the intervening year.
Total projected betting handle across legal licensed sportsbooks, illegal bookmakers, offshore platforms, and informal pools was estimated by the AGA at approximately $16 billion for Super Bowl LVII, compared to $7.6 billion estimated for Super Bowl LVI. The increase reflected both the greater availability of legal sports betting and wider general awareness of sportsbook platforms following multi-year marketing campaigns.
Legal sports betting was available in 33 states plus Washington D.C. at the time of Super Bowl LVII, compared to 30 states one year earlier — reflecting the addition of markets including Maryland (which launched mobile sports betting in November 2022), Louisiana, and others in the intervening period.
The Kansas City Chiefs defeated the Philadelphia Eagles 38–35 in Super Bowl LVII, played at State Farm Stadium in Glendale, Arizona, on February 12, 2023. The Chiefs, led by quarterback Patrick Mahomes, entered the game as slight favourites. The close final score and multiple lead changes throughout the game made it an engaging betting event with strong in-game wagering activity.
The AGA noted in its post-game reporting that Super Bowl LVII generated strong handle for licensed US operators, with live in-game wagering accounting for a growing share of total Super Bowl handle as live betting platforms expanded their feature sets.
- Source:
- American Gaming Association
- Published:
- February 3, 2023
- Original Article:
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