FanDuel Casino Expands Online iGaming Product Across Licensed US States
FanDuel Casino, the online casino product operated by Flutter Entertainment's FanDuel brand, has established a significant presence in licensed US iGaming states, competing for market share in New Jersey, Pennsylvania, Michigan, and West Virginia alongside DraftKings Casino, BetMGM, Caesars, and other operators.
Key Takeaways
- FanDuel Casino operates online casino products in states where iGaming is legally licensed
- Licensed US iGaming states in 2023 included New Jersey, Pennsylvania, Michigan, West Virginia, Connecticut, and Delaware
- FanDuel Casino's product includes online slots, blackjack, roulette, live dealer tables, and other casino games
- FanDuel's combined sportsbook and casino offering allows cross-selling between sports bettors and casino players
- New Jersey is the largest and most competitive US online casino market, where FanDuel Casino competes directly with DraftKings Casino, BetMGM, Caesars Casino, and others
- iGaming typically carries higher margins than online sports betting, making it strategically important for operators
Why It Matters — Players
Why It Matters — Operators
FanDuel Casino — the online casino (iGaming) product operated under Flutter Entertainment's FanDuel brand — has built a significant presence in the states where online casino gaming is legally licensed in the United States. Operating alongside FanDuel's dominant online sportsbook, the casino product allows FanDuel to serve customers across both sports betting and casino gaming, and to cross-sell between these two product segments.
Licensed iGaming states in the US remain limited compared to the broader availability of online sports betting. As of 2023, the states with active and established iGaming markets included New Jersey, Pennsylvania, Michigan, West Virginia, Connecticut, and Delaware, with New Jersey remaining the largest market by revenue and the most competitive by operator count. FanDuel Casino operates in the major licensed iGaming markets, competing against DraftKings Casino (which expanded via the Golden Nugget Online Gaming acquisition), BetMGM, Caesars Online Casino, Borgata Online, and other licensed operators.
FanDuel Casino's product catalogue includes online slots from leading software providers, classic table games including blackjack, roulette, and baccarat in both standard and live dealer formats, and video poker. The live dealer studio product — which uses real dealers streamed via video to create an experience closer to land-based casino play — has become an increasingly important part of the online casino offering across licensed US markets.
The iGaming segment carries an important strategic role for FanDuel and other major operators because online casino games typically generate higher gross gaming revenue margins than sports betting. While sports betting margin (the percentage of total handle retained by the operator) typically ranges from 7% to 10% of handle, online casino games — and particularly slots — generate significantly higher margins, making iGaming a disproportionate contributor to overall operator profitability relative to its handle.
The expansion of iGaming to additional US states remains a key industry policy focus, with advocates using the revenue and consumer protection track records of New Jersey, Pennsylvania, and Michigan to make the case for legalisation in states including New York, Illinois, Maryland, Indiana, and others.
- Source:
- PlayUSA
- Published:
- June 1, 2023
- Original Article:
- View Source
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