New Jersey Maintains Position as US Online Casino Market Leader in 2023
New Jersey continued to lead the United States in online casino (iGaming) revenue in 2023, with the state's Division of Gaming Enforcement reporting consistent record monthly totals driven by strong operator performance and continued player adoption of regulated online gambling platforms.
Key Takeaways
- New Jersey maintained its position as the largest US online casino (iGaming) market in 2023
- Monthly iGaming revenue records were set multiple times throughout 2023
- The New Jersey Division of Gaming Enforcement (NJDGE) publishes monthly revenue data for all licensed operators
- Major NJ iGaming operators include DraftKings, FanDuel, BetMGM, Caesars, PointsBet, and Golden Nugget Online Gaming
- New Jersey has been the largest US iGaming market since legalising online casino gaming in 2013
- Pennsylvania and Michigan also maintained strong iGaming revenue, ranking second and third nationally
Why It Matters — Players
Why It Matters — Operators
New Jersey continued to lead all US states in online casino (iGaming) gross gaming revenue in 2023, with the New Jersey Division of Gaming Enforcement's monthly reports showing consistent year-over-year growth and multiple record-breaking months across the year. New Jersey has been the largest US iGaming market since it became one of the first states to legalise online casino gaming in November 2013, building a decade-long lead in market maturity, player base, and operator presence.
The NJDGE's monthly gross gaming revenue reports — which are among the most closely watched data points in the US gaming industry — cover all licensed online casino operators and show a breakdown by licensee (the Atlantic City casino that holds the master licence) and by gaming type (online slots, table games, poker). Major operators contributing to New Jersey's 2023 performance included DraftKings Casino, FanDuel Casino, BetMGM, Caesars Casino, Golden Nugget Online Gaming, and Borgata Online.
New Jersey's iGaming market benefits from a decade of player familiarity, a well-established regulatory framework under the NJDGE, and a deep roster of licensed operators competing vigorously on product quality, bonus offerings, and game selection. The state's proximity to major population centres in the New York metropolitan area provides a large addressable player market.
Pennsylvania and Michigan — the two other US states with significant iGaming markets — maintained strong performance in 2023 as well. However, New Jersey's first-mover advantage and larger operator roster kept it ahead of both states in absolute revenue terms. The success of these three states continued to drive lobbying efforts for iGaming legalisation in other states including New York, Illinois, Indiana, and Maryland.
The combined iGaming revenue of New Jersey, Pennsylvania, Michigan, and the smaller markets of Connecticut, West Virginia, and Delaware demonstrated the significant opportunity for states that expand from sports betting into licensed online casino gaming.
- Source:
- PlayUSA
- Published:
- January 15, 2024
- Original Article:
- View Source
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