Caesars Sportsbook Leverages Caesars Rewards to Differentiate in US Sports Betting Market
Caesars Sportsbook continued to leverage the Caesars Rewards loyalty programme — one of the largest casino loyalty programmes in the United States — as a key differentiator in the competitive US online sports betting market throughout 2024.
North Carolina Launches Online Sports Betting with Eight Licensed Operators
North Carolina launched regulated online sports betting on March 11, 2024, with eight licensed operators going live simultaneously, marking a landmark expansion of legal wagering in one of the most populous US states.